I HELP EMERGING BRANDS GET THEIR STORY STRAIGHT WITH WORDS THAT SING LIKE CELINE & OOZE TIGER’S BLOOD LIKE SHEEN.PEEP THE WORK OR USE SOME SPEED (URGENCY, NOT METH) AND HIRE MY PEN BEFORE SOMEONE ELSE DOES.


HUMANSETBRAND ID 
200 SOUTH WACKER[CAMPAIGN COMING SOON]
1177 AVENUE OF THE AMERICASBRAND ID / CAMPAIGN
VALERIO’SBRAND ID
ROSERA WESMONTBRAND ID / CAMPAIGN
GOBSMACKEDPERSONAL PROJECT
ARBOR DAY FOUNDATION BRAND ID
LOVESACNAMING / BRAND ID
MOJIICONAMING / BRAND ID

RHONE
CAMPAIGN

DC UNITEDCAMPAIGN
988 SUICIDE & CRISIS LIFELINECAMPAIGN



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GET IN LOSER, GOBSMACKED IS RIGHT THIS WAY

ROSERA WESMONT
VERBAL IDENTITY, CAMPAIGN, EMAILS, WEB




ROSERA WESMONT IS A LUXURY APARTMENT COMPLEX COMING TO WOOD-RIDGE, NEW JERSEY. WE NEEDED A UNIQUE WAY TO CREATE PRIDE AND EXCITEMENT IN A NEIGHBORHOOD THAT (ON THE SURFACE) DOESN’T HAVE MUCH GOING FOR IT BEYOND COMMUTER CONVENIENCE TO NYC. THE PROPERTY IS BUILT ON A FORMER WW2 AIRCRAFT FACILITY, WITH HISTORICAL AVIATION LANDMARKS AROUND THE CORNER. THIS LED US TO DUB THE COMMUNITY AS THE AVIATION DISTRICT, AND THE BRAND LITERALLY TOOK FLIGHT FROM THERE.