NEWSLETTER.  ABOUT.  CREATIVE STUDIO. 



JONAH MALIN
Copywriter creating offbeat art & insight.

988 Suicide & Crisis Lifeline

National Campaign Launch
 
︎Advertising
︎Copywriting
︎Creative Strategy

Press: 
npr: www.npr.org/sections/health-shots/2023/01/16/1149202586/988-lifeline-sees-boost-in-use-and-funding-in-first-months
The launch of 988, a new three-digit code for crisis care and suicide prevention, marked a historic moment in the U.S. But that doesn't mean it came without challenges. There's misinformation about what 988 is and how it works. There's a stigma attached to mental health services. Our agency worked with Vibrant Emotional Health, a nonprofit that administers the Lifeline, to create a digital organic and paid media campaign around the theme "Hope Has A New Number."