988 Suicide & Crisis LifelineNational Campaign Launch
The launch of 988, a new three-digit code for crisis care and suicide prevention, marked a historic moment in the U.S. But that doesn't mean it came without challenges. There's misinformation about what 988 is and how it works. There's a stigma attached to mental health services. Our agency worked with Vibrant Emotional Health, a nonprofit that administers the Lifeline, to create a digital organic and paid media campaign around the theme "Hope Has A New Number."