I HELP EMERGING BRANDS GET THEIR STORY STRAIGHT WITH WORDS THAT SING LIKE CELINE & OOZE TIGER’S BLOOD LIKE SHEEN.PEEP THE WORK OR USE SOME SPEED (URGENCY, NOT METH) AND HIRE MY PEN BEFORE SOMEONE ELSE DOES.


HUMANSETBRAND ID 
200 SOUTH WACKER[CAMPAIGN COMING SOON]
1177 AVENUE OF THE AMERICASBRAND ID / CAMPAIGN
VALERIO’SBRAND ID
ROSERA WESMONTBRAND ID / CAMPAIGN
GOBSMACKEDPERSONAL PROJECT
ARBOR DAY FOUNDATION BRAND ID
LOVESACNAMING / BRAND ID
MOJIICONAMING / BRAND ID

RHONE
CAMPAIGN

DC UNITEDCAMPAIGN
988 SUICIDE & CRISIS LIFELINECAMPAIGN



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988 LIFELINE
CAMPAIGN




ON JULY 16, 2022, THE NATIONAL SUICIDE PREVENTION LINE, PREVIOUSLY ACCESSIBLE THROUGH A 10-DIGIT NUMBER, TRANSITIONED TO A THREE-DIGIT ‘988’ LIFELINE. AS YOU CAN IMAGINE, SUCCESSFULLY COMMUNICATING THIS PIVOT WHILE BUILDING TRUST IN THE NEW NUMBER WAS CRITICAL. CAMPAIGN CREATIVE AND MESSAGING NEEDED TO BE HOPEFUL AND OPTIMISTIC, WHILE STILL ENCOURAGING PEOPLE FACING A MENTAL HEALTH AND WELLNESS CRISIS TO DIAL 988. ALONGSIDE VIBRANT EMOTIONAL HEALTH, I FOCUSED ON WRITING SHAREABLE SOCIAL CONTENT AND DIGITAL ADS THAT WERE WARM AND ENCOURAGING. 

THE CAMPAIGN INITIALLY EARNED 34M PAID IMPRESSIONS AND DROVE 43K USERS TO THE 988 LIFELINE WEBSITE.







"I'm proud to announce that 988 has answered more than 10 million contacts – that is 10 million times a person received confidential crisis care through phone, text or chat…” 

– Neera Tanden, White House Domestic Policy Adviser