I HELP EMERGING BRANDS GET THEIR STORY STRAIGHT WITH WORDS THAT SING LIKE CELINE & OOZE TIGER’S BLOOD LIKE SHEEN.PEEP THE WORK
ABOUT
GET IN LOSER, GOBSMACKED IS RIGHT THIS WAY
TONE OF VOICE, TAGLINE, MESSAGING
HUMANSET WAS NEVER JUST A SUPPLEMENT COMPANY.
THEY EMPOWER INDIVIDUALS TO TAKE CONTROL OF THEIR HEALTH WITH CREATIONS & COMPOUNDS DESIGNED TO OPTIMIZE THE IMMUNE SYSTEM. AT THE CORE: TRILLIONS OF MOLECULES OF THYMIC PROTEIN A (TPA), AN INGREDIENT THAT DOESN’T BOOST IMMUNITY, BUT HELPS THE BODY REGULATE IT TO OPERATE AT PEAK PERFORMANCE.
FROM DAY ONE, THEIR TEAM EMPHASIZED THAT IMMUNE HEALTH SHOULD BE PROACTIVE, NOT REACTIVE. SO I CRAFTED A BRAND VOICE AND KEY MESSAGING THAT REFLECTED THIS MINDSET.
TAGLINE: ACTIVATE HUMANKIND