I HELP EMERGING BRANDS GET THEIR STORY STRAIGHT WITH WORDS THAT SING LIKE CELINE & OOZE TIGER’S BLOOD LIKE SHEEN.PEEP THE WORK
ABOUT
GET IN LOSER, GOBSMACKED IS RIGHT THIS WAY
NAMING, TONE OF VOICE, MESSAGING
TWO POWERHOUSE LEADERSHIP COACHES JOINED FORCES IN NEED OF A NEW NAME, IDENTITY, VOICE, AND POSITION. I WORKED WITH OUR CREATIVE TEAM AT BLVR TO NAIL DOWN THEIR UNIQUE VALUE TO THE INDUSTRY, AND A WAY TO COMMUNICATE IT THAT MATCHED THEIR JOYFULLY REBELLIOUS NATURE. THE RESULT WAS A BRAND THAT MERGES EXPERTISE WITH EMPATHY, COMBINING REAL-WORLD EXPERIENCE WITH A HEALTHY DOSE OF HUMOUR AND HUMILITY. THERE’S NO JARGON HERE — JUST TRUTH, HONESTY, INTEGRITY, ACCOUNTABILITY, AND A SPRINKLE OF PLAYFULNESS.
THE NAME MOJIICO WAS BORN FROM MOJITO, AND SWEETENED WITH ‘CO’ AT THE END TO REPRESENT THE BRAND’S POSITION AS A PROFESSIONAL GROWTH PARTNER.