200 SOUTH WACKER
BRAND, CAMPAIGN, MESSAGING




200 SOUTH WACKER SITS RIGHT ON THE RIVERFRONT. LIKE, DIP-YOUR-TOE-IN CLOSE. BUT EVERY BUILDING IN CHICAGO IS PLAYING UP THE WATER RIGHT NOW. SO, WE TOOK IT A STEP FURTHER AND BRANDED AN EXCLUSIVE RIVER TO ROOF EXPERIENCE THAT LOOKS, ACTS, SOUNDS, AND FUNCTIONS AS A MEMBERS-ONLY BUSINESS CLUBHOUSE. IT’S THE KIND OF PLACE PEOPLE BRAG ABOUT. THEY REP THE MERCH, SHARE IT ON SOCIAL, AND CAN’T HELP THEMSELVES FROM SLIPPING IT INTO EVERY DINNER CONVERSATION WITH FRIENDS.

WELCOME TO THE 200 CLUB.