I HELP EMERGING BRANDS GET THEIR STORY STRAIGHT WITH WORDS THAT SING LIKE CELINE & OOZE TIGER’S BLOOD LIKE SHEEN.PEEP THE WORK OR USE SOME SPEED (URGENCY, NOT METH) AND HIRE MY PEN BEFORE SOMEONE ELSE DOES.


HUMANSETBRAND ID 
200 SOUTH WACKER[CAMPAIGN COMING SOON]
1177 AVENUE OF THE AMERICASBRAND ID / CAMPAIGN
VALERIO’SBRAND ID
ROSERA WESMONTBRAND ID / CAMPAIGN
GOBSMACKEDPERSONAL PROJECT
ARBOR DAY FOUNDATION BRAND ID
LOVESACNAMING / BRAND ID
MOJIICONAMING / BRAND ID

RHONE
CAMPAIGN

DC UNITEDCAMPAIGN
988 SUICIDE & CRISIS LIFELINECAMPAIGN



ABOUT
SUBSCRIBE
COPYWRITINGTHATSLAPS.COM
EMAIL

GET IN LOSER, GOBSMACKED IS RIGHT THIS WAY

1177 AVENUE OF THE AMERICAS
BRAND STRATEGY, CAMPAIGN, MESSAGING




1177 AVENUE OF THE AMERICAS IS ICONIC. BUT EVERYONE IS CALLING THEMSELVES ICONIC THESE DAYS. WE NEEDED.A FRESH BRAND FEEL AND EXPERIENCE THAT TOOK IT A FEW LAYERS DEEPER. IN GETTING TO KNOW THE BUILDING, ONE THING BECAME CLEAR AS CRYSTAL; THE PEOPLE AT 1177 REALLY DO CARE.ONE COULD SAY THEY TAKE IT PERSONALLY. THIS INSIGHT BECAME THE HEART OF THE BRAND PLATFORM AND CREATIVE CONCEPT, STRIKING A BALANCE FEW BUILDINGS CAN MATCH: BIG-BUILDING PRESTIGE WITH A BOUTIQUE TOUCH.