LOVESAC
ROLE
Naming, messaging
PROJECT
What if furniture could be repaired and sold, instead of thrown away? What if we could keep the things we love most in homes and out of landfills? These questions inspired Lovesac to create a circular ecosystem for their famous sactional.
Amidst a flurry of resale programs from leading brands, I crafted a name, messaging, and story built around comfort, warmth, and community.
Warm and familiar. Like sun-soaked bed sheets.
Design: Drew Sutterfield, Damin Sterling
Strategy: Cara Rodgers, Alex Blair
CD: Austin Lane
Agency: BLVR
Moments of love.
CREDITS
NAMING
The name is meant to be practical. Explaining in so few words how this program will help Lovesac keep its furniture in homes for generations of love with repair services, artist collabs, and new features, instead of being thrown away.
Messaging is pure, descriptive, and inspiring.
Words paired with imagery deliver essential product information through slice of life moments.
