NEWSLETTER.  ABOUT.  CREATIVE STUDIO. 



JONAH MALIN
Copywriter creating offbeat art & insight.

#05: attention is ecstasy.

Day after day, he just sits there. Watching. Observing. Recording.

His left ear will perk up every so often when a voice from five stories below echoes into our apartment. Then he’s back to resting his head in the sunlight, as the world rolls by through a tiny window.

For all intelligent creatures, attention is ecstasy. It seduces the senses.

My dog can keep himself occupied for hours by paying attention.

Painters can turn what they experience into breathtaking works of art. Writers can turn observations into gripping stories and lessons and insight. Athletes mimic the moves of those who came before them.

As creatives, and as professionals, it pays to pay attention. Literally.

Time to look up.