I HELP EMERGING BRANDS GET THEIR STORY STRAIGHT WITH WORDS THAT SING LIKE CELINE & OOZE TIGER’S BLOOD LIKE SHEEN.PEEP THE WORK OR USE SOME SPEED (URGENCY, NOT METH) AND HIRE MY PEN BEFORE SOMEONE ELSE DOES.


HUMANSETBRAND ID 
200 SOUTH WACKER‘THE 200 CLUB’ COMING SOON
1177 AVENUE OF THE AMERICAS‘THE DIFFERENCE IS PERSONAL’ CAMPAIGN
JEWELERS MUTUAL‘MORE THAN METAL & STONE’ CAMPAIGN
VALERIO’SBRAND ID
ROSERA WESMONTBRAND ID / CAMPAIGN
GOBSMACKEDPERSONAL PROJECT
ARBOR DAY FOUNDATION BRAND ID
LOVESACNAMING / BRAND ID
MOJIICONAMING / BRAND ID

RHONE
‘MASTER YOUR MOVEMENT’ CAMPAIGN

DC UNITED‘UNITED WE STAND’ CAMPAIGN
988 SUICIDE & CRISIS LIFELINE‘HOPE HAS A NEW NUMBER’ CAMPAIGN


EXTRACURRICULARS:
GOBSMACKED (COPYWRITING NEWSLETTER)
COPYWRITINGTHATSLAPS.COM (COPYWRITING LIBRARY)
GUSHH (ALTER EGO WRITING PRACTICE)

INFO:
 ABOUT

CONTACT:
HELLO@JONAHMALIN.COM

BUSINESS ASSOCIATE:



DC UNITED
CAMPAIGN




DC IS A COMPLICATED SPORTS TOWN. MOST PEOPLE ARE THERE TEMPORARILY FOR WORK, OR WERE BORN AND RAISED SOMEWHERE. THIS MAKES IT CHALLENGING TO PULL BIG CROWDS AND BUILD HYPE AROUND ITS HOMEGROWN TEAMS. AND, THAT’S EXACTLY WHAT WE WERE TASKED WITH DOING. AS DC UNITED GEARED UP FOR AN END OF SEASON PLAYOFF PUSH, THEY NEEDED TO BOOST SINGLE-GAME TICKET SALES AND ATTENDANCE THROUGH DIGITAL AND PAID ADS. ALONGSIDE OUR LEAD STRATEGIST, I WAS TASKED TO IDEATE A SIMPLE, POWERFUL LINE THAT COULD SERVE AS A RALLYING CRY FOR FANS: UNITED WE STAND. 

THE CAMPAIGN GENERATED OVER 1.6M IMPRESSIONS AND NEARLY 7K CLICKS.